Archives for July 2012

Women Can Have It All: My take on Slaughter’s Piece

Anne Marie Slaughter’s piece has reached over 200,000 recommendations on Facebook and an absurd amount of reactions on blogs everywhere. It is the most well read piece in The Atlantic history.

Beyond my leadership consulting and coaching work, I’m a Harvard researcher on the work-life aspirations of Gen Y women and men. I didn’t think Ms. Slaughter was saying anything we haven’t heard before, but her piece rippled and shocked millions of people, largely due to the absurdity of the title.

I believe that women can have it all…over the course of their life. Work-life balance is a unfair term in today’s age—it’s never a weighing scale between the two, it’s an ongoing process.

For those of you who skimmed or half read the piece (you know who you are), here’s a quick summary: Slaughter argues that maybe there are constraints that make women lean back (as opposed to Sandberg’s popular ‘women need to lean in’ argument). She further says that its society that needs to change, not marriage. Here’s a reader’s digest version if you need one.

Most of the critics of the piece had two main arguments.  First, women does not mean mother. Many women felt a broader set of issues could have been explored. Second, the phrase ‘having it all’ is a 1980s term. It was used back then as a perspective of what women wanted to be doing, but the negative framing has driven people crazy. It has positioned the issue as an HR work-life problem rather than a conversation on leadership.

The real challenge in my eyes is that this piece was setup as a woman’s problem, not a man’s problem. It sets up men as the norm instead of parents as the norm. Working women are not a special case—working parents are.

And most importantly, what I care about most is how this piece affects Gen Y women and men. The response I heard from some Gen Y women was one of dismay and despair, which upset me. The language and the way we frame this issue can make young women lower their aspirations, feeling like they will inevitably have to sacrifice.  I deeply hope that this piece does not become a reason for women to say ‘it’s not worth it’ or ‘I am not going invest in my career because it will ultimately come at too great of a cost to my family life.’

As 20 somethings, we are still trying it figure it all out, so we should see this piece as a guiding light, not a call for help.  At the end of the day, everyone has to define what it means for them to ‘have it all’. Having it all, for me, is to have what I want. And I believe I can have it all because I have what I want.

So ladies and gentlemen, let’s not make this piece an excuse to not continue to focus on the real barriers and hurdles that still very much exist in the workplace that prevent women from moving up the corporate and political ladder. Let’s stop being so hard on professional women and support them like we support men in our culture. I believe we can create collective change for the better in business and politics, but first we need to reframe this dominant narrative to a conversation on what women’s leadership might mean for our world.

 

Wanna go from irregular blogger to tribe leader? 10 Easy Ways to Make it Happen

In my last two posts, I've talked about how to become a writing genius and how to get organized about your writing. Yet we all know writing is only as important as its contribution to others. How can your writing have positive impact on others? How do you convert your writing into a faithful following– and build a movement around what you want to share or teach?

As a writer myself, I believe that Facebook “Likes” and Twitter retweets don’t do much for the people I am most passionate about reaching. Digital natives who understand social media know that there are much more complex and diverse strategies out there that can help any writer convert their writing into their tribe.

Here are my 10 tips to convert your writing into your tribe.

1) Answer these questions for yourself:

  • What is your brand?
  • What are your messages?
  • What do you believe in?
  • Who is your audience and what do you stand for?

These answers are the backbone of your writing strategy. They shape who you spend time writing for, the topics you share, and where you share your writing.

2) Once you decided on your brand,

start a website.

Your website houses your content. It should answer the questions:

  • Who am I?
  • How you can join me?
  • What am I doing?
  • Why am I so important?

3) Use your channels to increase the

presence of your work.

Use search engine visibility and your presence on major platforms and networks (Facebook, Twitter, LinkedIn, etc) to share your work.

4) Use Twitter to connect with

like-minded individuals.

Follow the content of leaders who you align with. Make twitter lists of people whose writing you like and share their work. Retweet and share your writing with those you admire.

5) Make sure to use Google Analytics!

Keep track of what people are sharing and engaging with. Sometimes a hot headline can make a big difference.

6) Use video.

Hands down? Visual communication is golden—it’s a great way for people to understand who you really are and what you’re all about. Share a video on your website about who you are and what you’re writing about. Don't worry–I'm launching some Bollywood videos soon 🙂 

7) Create an email marketing

list.

Collect email addresses at every chance you get. Use sites like StreamSend, MyEmma, Mailchimp, or Constant Contact. My fav? Mailchimp! You'll find more about its wonders by signing up to my Generational Alchemy Library on the right hand side here. 

9) Add Google Alerts

Set up a Google Alert for hot topics you want to follow. And google alert your name! You’ll never know otherwise where it might show up.

10) Set up your own office hours

Office hours are a great way to set aside dedicated time to connect with others professionally.  Make intentional dates for on conversations with people about your writing and try ohours.com

A version of this post first appeared at Levo League.

Organize your writing like a genius

In my last piece, I wrote about the nine ways to become a writing genius. The truth is that we would all love to write more, but sometimes we just get stuck. We don’t know how to be disciplined about our writing, get to the finish line, and and it keeps us from doing our best work. Most importantly, beyond just writing, we need time to THINK about our writing and revise our writing. This isn’t about having more work, it's about being more organized around work.

Here are the top 6 tips to turn your writing into a daily practice:

1) Separate time to brainstorm. Sleep on ideas, write them down, read related material and read unrelated articles to your writing. Then go back to them when you’ve had some time to think about them.

2) Have a conversation with someone else about your idea. Exploring ideas with others can make a huge difference. If you can’t meet or talk to someone, write an email to yourself and read it in 2 days. You’ll definitely have evolved thinking within 48 hours.

3) Get ideas into a external form. Even if you don’t know what your writing yet, get it on paper. Sometimes the best ideas come out of a journaling, free flow exercise.

4) Make a writing calendar. Set up intentional time to start thinking about your assignment. Take creative projects and turn them into scheduled appointments. Don’t let them get missed!

5) Make writing social. Form a buddy group and make dates with others to share 1500 words with each other in a writing meeting. Or form a googlegroup and make your own online writing team.

6) Externalize your writing. Have a workspace devoted to writing projects where you can store notes on each projects. I have a physical inbox of index cards of my ideas and my writing. I separate the writing workflow for each piece based on the date its due, the date my draft is due, and the date I will start thinking about the piece.

In my next piece, I’ll discuss how to convert your writing into a following—the essential next step. Stay tuned.

Want more free tools on writing, leadership, and career? Hop over to my FREE Tools and Dance Moves page!

Nine Ways to Become a Writing Genius

It takes time to build a new creative habit. So start now.

A key attribute of leadership is writing: being able to clearly articulate what you want to say in a way that others can hear it.

I never started out as a writer. In fact, I was scared of the idea—being a writer? It didn’t appeal to me. I wasn’t that person. Besides, I didn’t even know how to write. And I kept that story in my head for too many years. Little did I know the amount of creativity it kept just to make myself think that I, indeed, was not a writer.

One day, I decided to just start writing. I was methodical about it: I blocked time one hour each day for writing, and focused on developing my own opinions about the world. From then on, I was hooked.

With zero contacts in the media industry, I had to (again) get creative. I decided to start on Twitter: following editors of places like Huffington Post and Forbes, engaging with them, then emailing them my pieces. I didn’t get responses initially. But I followed up. And followed up. And followed up.

Soon enough, my persistence paid off. I’ve become a writer for both Huffington Post, Forbes, and a number of blogs.

My life is much more focused around writing than it ever has been before. And it’s definitely a practice-makes-permanent activity—in the sense that the more I do it, the easier it is to express my thoughts on paper. In that vein, here are the tricks that got me moving—and will get you going too!

1) Read more and imitate good writing. It’s simple, really: all good writers read. A lot. Not only do good writers read, they are also proactive; they learn from the books and articles they read. So in addition to your reading practice, find one or two great articles to learn from each day.

2) Write like you talk. Seriously. You can be as literal with this as you want. Use a transcriber, or try taping your ideas on Evernote to see what comes from your speaking voice and how that translates on paper.

3) Learn how to play with words. The dictionary is your friend. Use the Hollis and Oxford English dictionary to find great synonyms. And don’t shy away from the thesaurus, either.

4) Edit your sentences and paragraphs.  Look at the average line in your writing—do you see a period? Gauge how long your sentences are. As a general rule, shorter is better—in the sense that were you to err on the side of too-long sentences, you’d be unintelligible (this sentence is a decent example). Here’s any easy way to check your long-sentence habit:

  1. Find three long sentences in your piece.
  2. Divide each into shorter sentences.
  3. Focus on your paragraphs. Are they too long? Too short?
  4. Print out your piece and edit your paragraphs on paper.

5) Make sure that your paragraphs start with a topic sentence.  Write a reverse outline, put all the main points on a sheet and then come up with the title. Make sure the first sentence is very strong and the last sentence is very strong.

6) Get into the habit of cutting everything you write by 20%. Everyone has a different ratio of what is unnecessary versus important, yet 20% is a standard. It will help you focus on the ideas that really matter and will also increase the number of arguments and claims you make.

7) Establish a strong writing workflow. Start the workflow process in advance. Put time into your calendar to dedicate to writing– not only for creation, but also time for reviewing. It is important to make time to start writing early so you have time to dissociate it and then when it’s out of our head, you can work with it a bit more.

8 ) Get an audience. Most of us have, in our academic pasts, only really written for teachers. Having a real reader is someone who actually doesn’t have a stake in what you write will read it simply to learn. For the academic in me, this has helped tremendously!

9) Re-read, re-read, re-read– then aim for emotional diversity. Think about writing a joke, telling a story, sharing something moving and inspiring, or giving a toast. A truly great writer is a mastery over a range of emotions and tones. And adding a little spice to your writing will keep your reader interested.

For more writing tips and career advice, check out my free Tools and Dance Moves page.

A version of this post first appeared at Levo League.

Fall Off Your Bike

I didn’t learn to ride a bike through bicyclology, I learned by failing and trying again.

Falling off a bike hurts. Falling is painful. Much like I did not learn how to ride a bike without falling, I did not learn how to lead without failing. Little did I know coming into the last few years as an entrepreneur that failing was okay, and something that would help me grow as a leader. At first, my experience as an entrepreneur on a social enterprise in India back in 2008 was like being lost in the dark abyss of a cave: I felt alone, stuck, and like a complete failure. I was exhausted and frustrated with my failed attempts.

Then I realized that it was just a process like learning to ride a bike. You can learn to ride a bike by watching youtube video instructions or you can learn to ride a bike by surrounding yourself with others who are riding theirs and practicing it with them. When my mindset shifted, I became ambitious, risk-seeking, and much more successful in my startup by learning through my failures.

Each of us have the desire to find the ‘bicyclology” of career and life development. We want a set of memorization techniques and bullet pointed lists to get started. Yet the truth is we have to re-orient our practice of learning from ‘technical’ fixes to more adaptive responses. These adaptive responses require the toleration for ambiguity, the allowance of failure, and the ability to say ‘I don’t know it all.’ From there, we start moving on our new bikes, the brakes may be slow, we may fall sometimes, yet we truly embark on a path we crave with real energy and passion.

When was the last time you fell off your bike in a way that set you on a new road to adventure?

If you want more bike riding, check out my FREE Generational Alchemy Library here for tools and scripts on writing, leadership, and careers. My goal is to give you the best toolbox to tap into your creativity and transform your life, organization, and world. 

And if you are a woman entrepreneur, check out the free Find Your True Self quest at TheGalahads.com to discover your own bike riding adventure waiting to happen. More details on The Galahads coming soon!