Archives for November 2011

TEDxWomen this week

This week, I am pleased to be a blogger in NYC for TEDxWomen on Thursday. TEDxWomen is a continuation of the conversation which began last December at TEDWomen about how women and girls shape the future.

I have also been organizing millennial women to get engaged in the TEDxWomen conversation by joining the online forum, blogging about the event, and creating local forums in your community to continue the conversation. See here for my most recent Huffington Post article entitled Gen Y women need to take the stage.

Movement building is a generational task

“Product building is a five-year task. Movement building, on the other hand, is a generation-long challenge that requires much bolder vision, patience, and ambition. What this moment of inflection demands is exactly such a movement – a movement that creates a fundamental mindset shift in how society mobilizes resources to address our social and environmental challenges..” –Judith Rodin, President of Rockefeller Foundation at Acumen Fund Investor Gathering

4 years ago, I had a dream. I was an investment banker at Lehman Brothers and I was also a first generation Indian-American activist and social change agent.  I wanted to bring these two worlds together somehow. I believed that I could be part of a bigger social movement despite my day job demands.

In January 2008, I pitched Acumen Fund on an idea for bankers, marketers, consultants, students, designers, entrepreneurs to volunteer their time to fundraise and educate people on Acumen Fund’s work in patient capital.

Acumen said “we like it.  Now Erica, go do it.”

1 volunteer meeting turned into many more, often stretching late into the night because everyone had busy full-time jobs.  We organized a panel on how young professionals could get engaged in social entrepreneurship work at NYU, we held an awareness event at SAKS 5th Avenue and then with the help of Nuru Project, we organized a DIGNITY photo auction and fundraiser that raised $25,000 for Acumen Fund in one night. The seeds of New York for Acumen were born…

This was the start to a speech I gave four years later, last week at Acumen Fund’s 10 year Investor Gathering. Acumen Fund chapters are now in 10 cities with thousands of members from Vancouver to Dubai to London to Tokyo.

As I spoke on stage with other chapter leaders, I felt a movement start to take shape around the ideas of dignity, of patient capital and of moral leadership.  My dream came true and now this is a collective dream.

Most importantly, I recognized the power of the decentralized local chapter model to build a movement for patient capital. The volunteer chapter model is an important growth opportunity for nonprofits and helps organizations like Acumen Fund move from ‘product building’ to ‘movement building’ as Judith Rodin described. The Acumen Fund local chapters are teaching Acumen Fund how to collaborate across sectors, generations, and cities in ways that they haven’t seen before, infusing leadership trainings and activities at a more local level, and deepening conversation and action in communities.

The phenomenon of launching local hubs led by volunteers is becoming more and more common (i.e. TEDx, World Economic Forum Global Shapers). I believe this is the model for movement building in the future. Join the Acumen Fund chapter community here. Movement building is a generational task.

Share your personal brand

This post was cross-published at Levo League and Sloan Women in Management blog.

On Thursday Nov 3, Suzanne Bates, an expert on personal branding and author of Discover your CEO Brand spoke at the Successful You! Women’s Leadership Forum sponsored by Microsoft. She asked the middle and senior women managers in the room, “What is a brand? What is your personal brand? How do you figure out what your brand is and leverage value in your career and business?” When asked how many people knew what their brand was, about 25% of the room raised their hands.

Suzanne says, “a brand is the conversation people have about you.” A personal brand is not a first impression, it is a consistent message that builds over time. The very effective great leaders not only know who they are, but also they know what they stand for. As people understand who you are and what you stand for your value grows. For example, Amazon is one of the most trusted brands in the world. Every time you go there you have same experience and they give you preferences of items to buy based on what they know about you.

Two personal branding tips from Suzanne are:

1) Communicating your brand drives exceptional value, it attracts people and opportunity. When the right leader is matched up with the right organization at the right time, the results are spectacular. Be bigger-a brand can always be more.

2) Connect your values to actions and results.  She describes that sharing a personal story is a powerful brand builder. Ursula Burns, CEO of Xerox says, “Never be a victim, circumstances don’t define anyone, where you are is not who you are.”

At first, I was hesitant to publicize my brand and expertise on women, leadership and movement. I soon realized that it’s not about me. It’s about my work in the world and I am just a vehicle. If I get nervous before a speech, if I hold back in my writing, if I don’t share my personal brand, I’m not serving my purpose. Forget the imposter syndrome—share your personal brand!