Top 5 articles you must read on Generation Y

Image courtesy of stockimages / FreeDigitalPhotos.net

Image courtesy of stockimages / FreeDigitalPhotos.net

 1. Millennials aren’t fond of the top-down leadership style that has until now dominated the professional world, preferring instead to collaborate in teams. Here is a post about Millennials Who Quit Jobs To Get Ahead by Angelina Chapin in The Huffington Post.

 2. Penelope Trunk's article on Millennials in Quartz, discusses about the various traits of Generation Y that we don't know. Gen Yers are not risk takers, they are not conflict-seekers, and they are generally respectful of institutions and organizations.

 3. "The idea of work being an activity and not a place — that is more important to Generation Y" – Alsion Maitland. Generation Y is set to transform the way we work in the next 10 years. 

4. Are baby boomers more entrepreneurial than Gen Y? This article written by Charlie Osborne was published in SmartPlanet gives a comparison between Gen-Y, Gen-X and Baby Boomers.

5. Bea Fields's article, Marketing to Gen Y, gives us ideas on how to approach them and get their attention. Hang out with them, experience life with them, respect them and if you do, their outlook on life will change you.

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