In my last two posts, I've talked about how to become a writing genius and how to get organized about your writing. Yet we all know writing is only as important as its contribution to others. How can your writing have positive impact on others? How do you convert your writing into a faithful following– and build a movement around what you want to share or teach?
As a writer myself, I believe that Facebook “Likes” and Twitter retweets don’t do much for the people I am most passionate about reaching. Digital natives who understand social media know that there are much more complex and diverse strategies out there that can help any writer convert their writing into their tribe.
Here are my 10 tips to convert your writing into your tribe.
1) Answer these questions for yourself:
- What is your brand?
- What are your messages?
- What do you believe in?
- Who is your audience and what do you stand for?
These answers are the backbone of your writing strategy. They shape who you spend time writing for, the topics you share, and where you share your writing.
2) Once you decided on your brand,
start a website.
Your website houses your content. It should answer the questions:
- Who am I?
- How you can join me?
- What am I doing?
- Why am I so important?
3) Use your channels to increase the
presence of your work.
Use search engine visibility and your presence on major platforms and networks (Facebook, Twitter, LinkedIn, etc) to share your work.
4) Use Twitter to connect with
like-minded individuals.
Follow the content of leaders who you align with. Make twitter lists of people whose writing you like and share their work. Retweet and share your writing with those you admire.
5) Make sure to use Google Analytics!
Keep track of what people are sharing and engaging with. Sometimes a hot headline can make a big difference.
6) Use video.
Hands down? Visual communication is golden—it’s a great way for people to understand who you really are and what you’re all about. Share a video on your website about who you are and what you’re writing about. Don't worry–I'm launching some Bollywood videos soon 🙂
7) Create an email marketing
list.
Collect email addresses at every chance you get. Use sites like StreamSend, MyEmma, Mailchimp, or Constant Contact. My fav? Mailchimp! You'll find more about its wonders by signing up to my Generational Alchemy Library on the right hand side here.
9) Add Google Alerts
Set up a Google Alert for hot topics you want to follow. And google alert your name! You’ll never know otherwise where it might show up.
10) Set up your own office hours
Office hours are a great way to set aside dedicated time to connect with others professionally. Make intentional dates for on conversations with people about your writing and try ohours.com
Speak Your Mind